For Halloween,
the messages on Sweethearts disappeared just like those who've ghosted you.

How did Sweethearts go from being a Valentine’s Day only candy, to a sickly sweet trick and treat for halloween? By tapping into a modern dating trend haunting 84% of singles - ghosting.

For the first time ever, the cute messages on Sweethearts, like: MISS YOU, HUG ME and CUTIE PIE were gone, just like the messages from those who’d ghosted you.

Custom limited edition Ghosted Sweethearts boxes full of blank white hearts were available to purchase on a bespoke website, ghostedsweethearts.com. Those who bought them were sent a link they could then DM to their ghoster, redeemable on dating apps, txt or social media.